Most people still argue whether content marketing is still relevant in 2020. The truth is that content marketing isn’t going anywhere, rather it will be the very first choice of entrepreneurs, business owners, managers, and employees to promote their business and generate more leads not only in 2020 but beyond that.
Why?
See the amazing figures below that answer yours why.
- Having a blog on your website increases your chances of ranking higher in search by a massive 434%.
- 89% of B2B marketers cite content marketing as a very important marketing strategy.
- 60% of people cite purchasing a product after originally reading a blog post about it.
- When it comes to lead generation, content marketing produces 3X more leads than paid search.
- Content marketing is 62% cheaper than traditional marketing.
- An overwhelming 77% of Internet users regularly read blog posts.
- The content marketing industry is projected to enjoy a growth rate of 16% annually.
- More than 3/4 of internet users read blogs regularly.
- Content marketing industry is to be worth $412bn by 2021.
- Four out of Five sites now use blogs.
- 47% of consumers read 3-5 blog posts before making a buying decision.
- 28% of marketers have taken money out of their advertising budget to spend more on content marketing.
Isn’t it amazing to see how content marketing is changing business strategies? Content marketing is taking over businesses like a storm in generating more leads for a business.
Benefits of Content Marketing for a Business
It might not be wrong to say that content marketing is the king of marketing. So, let’s see what benefits this king holds for your business.
A Way to Earn
Since 77 percent of internet users read blog posts regularly, it is obvious that it has become a way to earn money for an individual and for every business.
2/3 of people’s main reason for blogging is income. So, more and more people are starting their own blogging business. Alone in the US, 10% or 31.7 million people will be able to call themselves a blogger, in 2020.
If you are good at writing, then you are closer to earning tons of money. The most popular sources of income for a blogger is through on-page advertising and selling their own products or affiliate marketing. And some of them earn through guest blogging.
But, only writing isn’t enough to gain the attention of users. It should be helpful, interesting, and relevant. No one likes to read content that is boring and not so helpful. One good content is enough to make you and your content go viral. So, all you need to do is focus on a good niche and produce quality content.
Less Expensive Than Other Marketing Methods
Unlike any other advertisement method, content marketing is free. You just need a website which is not a big deal with the introduction of Wordpress. Anyone can easily build a website in Wordpress. Now, you just need a good hosting service to host your website.
You need a website to post and share your content regularly so that users can read and enjoy. You need to share your content on social media platforms, online forums, and other online platforms to expand your users reach. Once people start loving your content, then everything is set in motion for you to market your business, your products, and services, attract new users, convert them into loyal customers, generate more sales.
Till now, what did you do? You just produce quality and helpful content to drive traffic to your website and generate more sales. Did it cost you a lot of capital? A big no.
You just need to invest your time and be patient.
Drive Traffic to Your Website
The more quality and helpful content you create, the more traffic to your website. Users love helpful and fresh content every time they are online. So producing unique content is the main driver in increasing the traffic to your website.
You need to know which niche is good to drive more traffic. You also need to know what type of content is driving more traffic to your website. You need to know in detail about the visitors to your website.
How can you analyze your website and visitors? The most used online tool to analyze websites and visitors is Google Analytics. It is used to analyze the traffic to your website. You can evaluate the performance of your marketing, contents, and products and services and devise plans to achieve success.
Convert Traffic Into Leads
Content writing also helps to connect people to your business. Those who aren’t aware of your business will know about your business through the content you produce. Thus, leading more traffic to your website.
More traffic means more potential customers for your business. Now, it’s time to convert those traffic into leads and generate more sales. The simple trick to convert traffic into leads is to connect with as many users as possible and update them about the products and services of your business and convince them to use your products and services through your content.
Users always want their needs and problems to be fulfilled and solved. For this, they search online for solutions. Once you consider their problems and solve their problems through your content, then they will be your loyal customers. They will use your products and services.
Boots SEO and Digital Presence
Users never go beyond the first couple of search results pages on search engines. It’s a harsh truth. Most of the content they search for is shown on initial results pages, so they never go beyond initial pages. Let’s forget about other users, do you ever go beyond the first two-to-three results pages?
Now a big important question here is, why do users never go beyond the first two-to-three results pages? The answer is simple — because the content they are searching for is shown on initial pages that solve their problems.
Another question here is, how to rank higher on search engines? Then again the answer is simple — producing quality and relevant content. Search engines crawl different websites and search for quality and relevant content that answer the queries of the users. Based on these results, the search engines rank your content.
There are millions of content on the Internet, but hardly 100 of them are displayed on results pages. Now, you know how much the competition is. So, you need to produce helpful, relevant, and fresh content regularly to boost your SEO and increase your digital presence.
Producing content that focuses on a good niche, keywords and focusing on SEO is the only way to increase your visibility on the Internet. So, the content is called the king. And SEO is very important for a businessto rank higher on search engines.
Keeps Customers Updated
Content marketing helps to keep users engaged and updated about your business, your products and services, who you are, and what you do. Since it expands your reach, it will help you stand out in the market and gain a competitive edge.
More and more people will know about your business and more will connect with you. Regularly updated content will let your brand shine in the market. Content not only keeps customers updated, but will increase customer expectation.
Content will be a way to communicate with users and it will be a way to let users know about the market trends, what you are doing to cope up with the changes, how you are solving users problems and fulfilling their needs, and so on. Users are always updated about your business and about the market.
Better Customer Relationship
People don’t follow any business. They follow those businesses that fulfill their needs, solve their problems, and provide value. If you provide relevant content and value to customers, then they will want to connect with you. The more valuable content you provide, the more they want to connect with you.
Content marketing is a way to build relationships with customers. Responding to comments and interacting with customers helps to build trust. You can get feedback from them creating a two-way conversation that helps in improving business products and services.
Through content you can tap the audience interest thus, helping in providing the content that they are looking for. Ultimately, you are building connections with your customers and building a strong relationship with them.
Set a strong foothold in the market
Once you get more traffic to your website and build connections with customers, automatically your visibility on search engines will increase. As a result, your digital presence will boost. This means you are gradually giving competition to others and setting a strong foothold in the market.
Your content will differentiate you from others and your business will stand out in the market. Your reach will expand and customer’s trust, reputation, recognition will increase. Not only this, your reach will expand globally.
You just need to focus on providing quality, helpful, and relevant content regularly.
Build Links and Network
Ultimately, your network will grow. More and more people, investors, entrepreneurs, influencers will connect with you and work with you.
Who doesn’t want to work with someone who is doing better than others and building a strong reputation, trust?
Your inbound links will increase that will drive more traffic to your website.
In Conclusion
To speak frankly, content marketing is a must for a business. It is a medium to connect with people and address their problems and needs. It is a way to let people know who you are, what is your business, what is your business about, what you are doing to solve the problems of people, and so on.
Boost your digital presence and build a strong base for your marketing with content marketing.
We, at Truemark, provide services like SEO and Content Writing. So, if you want to work with us, please feel free to contact us.
References: LYFEMarketing, DigitalDoughnut